CLOSE REVIEWExplain in your own words what Association Analysis is.
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Instructor solution
Association analysis is a technique used to uncover relationships or patterns between items in large datasets, often seen in market basket analysis to identify frequently co-occurring items in transactions, aiding businesses in understanding customer purchasing behaviors and optimizing product placements or promotions accordingly.
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Peer Responses
Association Analysis is a data mining technique used to discover interesting relationships or patterns between variables in large datasets. It aims to identify frequent itemsets, associations, or rules that describe how different items or events are related to each other.
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association is like knowing what do you likely buy with potato chips
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Association analysis is a data mining technique used to discover interesting relationships or associations among variables in large datasets. It aims to identify patterns of co-occurrence or association between items in transactional data, such as items purchased together in a retail store.
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What is the support, confidence and lift of (bread, ball)?
- A.
2/10, 2/5, 4/5
- B.
2/8, 2/5, 4/5
- C.
5/8, 3/5, 5/10
- D.
2/10, 4/5, 2/5
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